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Flying under new colours
The re-launch and renaming of Naturelink Aviation, which provides all-inclusive aircraft charter and air tour services, includes a rejuvenated corporate identity and redesigned website. After successfully being in business for a decade, it became evident that giving the company a new fresh look would boost its brand. Says Chris Briers, Naturelink Aviation CEO, "We're a dynamic corporate company but our enthusiasm for aviation, flying and our aircraft encourages a fun and informal element. First and foremost we're passionate about what we do and our new brand identity reflects this."

[2 Apr 2006 10:05]


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How good media reputations nourish SA's strongest brands

Many South African companies are overlooking the important role that public relations (PR) plays in shaping perceptions of their brands in a media-saturated world. That’s according to Janice Spark, managing partner at Idea Engineers.click here to read more.






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