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Lesson learnt by FNB
IOL reports that according to Paul Harris, CEO of FirstRand, “‘the most important thing is that you have (to have) an objective… But if you’re not going to achieve that objective, then your campaign is flawed.’” Harris was speaking in relation to the aborted FNB anti-crime advertising campaign. For more, click here.

[13 Feb 2007 09:17]


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