Following on its success last year, Standard Bank has once again won the Most Innovative Stand award at the 2006 International Franchise Expo (IFE) held at Sandton Convention Centre, 4 - 6 May. Designed by PR and brand activation agency Magna Carta, the stand featured a 'mini movie theatre' for screening 'The Franchisee' (a 5-minute 'behind the scenes' look at what goes into becoming a franchise), complete with Hollywood 'blue' carpet entrance with flashing logos, comfy cinema seats and an ultra large movie screen with high-tech lighting and sound - and a never-ending flow of free popcorn.

[9 May 2006 11:02]

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