Apart from introducing new packaging to give the brand a fresh new look, Vitasnack has added variant Cream Cheese and Sweet Chilli to revitalise and compliment its existing range of bite-sized, oven-baked, triangular crisps. The launch of the new flavour is being supported by a 30" television commercial, in-store displays and a sampling campaign. The full range is also now available in a 250g box (R8.29 - R8.99), found in the biscuit aisle, as well as 150g (R5.99 - R6.49) and 40g (R2.40 - R3.00) bags in the snack aisle.

[8 Nov 2006 16:33]

SEND TO A FRIEND  |   PRINT