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BBDO for car rental brand merger
Two companies within the BBDO Group, BBDO Consulting and Net#work BBDO, have been chosen by Imperial Car Rental/Europcar to manage the strategy and advertising of the new merger of the two car rental brands. "This is a highly challenging and exciting project," comment both MDs Abdulla Miya and Ingrid Veysie.

[18 Jan 2008 09:25]

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How good media reputations nourish SA's strongest brands

Many South African companies are overlooking the important role that public relations (PR) plays in shaping perceptions of their brands in a media-saturated world. That’s according to Janice Spark, managing partner at Idea Engineers.click here to read more.






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May/June 08 issue:
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  • BRAND REPORT: GEN Y
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