Pharmaplan recently renewed its contract with Primedia Unlimited subsidiary X/procure, due to positive sales figures across the board. The new 12-month advertising campaign consists of a combination of banners, screen savers, announcement screens, messages and interventions aimed at dispensing pharmacists, front shop assistants and buyers. Pharmaplan does not produce its own products but manufactures and markets products on behalf of international principals.

[22 May 2007 16:33]

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