Should the creative pitching process continue as is or is it doing too much damage to the industry? According to a recent article by Thendo Ratshitanga, exec chair of Tshirundu Communications, "Sadly, times have changed for the worse. Nowadays, there would appear to be scant regard and respect for the professional status of the marketing communications industry, especially within State-funded departments and enterprises." Bizcommunity.com's Chris Moerdyk believes that "[t]he tougher the times, the more ad agencies and PR companies will prostitute themselves to get that extra little piece of business."
Qualify with a Diploma in Communications Management from Vega which specialises in marketing and brand strategy.
The second semester commences on the 30th July and there are still a few spots open. Modules include: Principles of Brand Building, Market Information Management and Media Efficiency in Brand Building to mention a few.
Contact us on Jozi 011 326 3486, Durbs 031 266 2595 or iKapa on 021 425 7591. Vega The Brand Communications School
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