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Doors wrap it up in brandingPrimedia Unlimited's new-concept Door Wrap branding from TLC will provide a male-only washroom campaign for media agency Universal McCann's client L'Oreal. 1 Mar 2010 New way-finding system in SAAccording to Arthur van Wyk, head of brand marketing at Sytech Supplies, the Triline modular signage system, just launched into South Africa, is designed to be an easy-to-use, component-based way finding solution, a modular architectural sign system based on aluminium profiles and other synthetic components. 22 Feb 2010 2010 travellers greeted by super-sized ads"The Cape Town International Airport domestic arrivals corridor site is made up of 10 large wall paper applications measuring roughly 196m² which run parallel to the length of the two corridor walls and gives advertisers exposure to an estimated 270 000 LSM 7-10 domestic passengers per month. 16 Feb 2010 D&AD extends deadline yet againD&AD has extended its entry deadline yet again! Entries will be be accepted for the D&AD Awards 2010 until midnight GMT, Friday, 5 February 2010. 4 Feb 2010 D&AD deadline extension midnight Friday 29 JanuaryThe D&AD Awards 2010 deadline has been extended: all entries need to be completed and paid for online by midnight GMT on Friday, 29 January 2010. 29 Jan 2010 Mirror ads in 100 nightclubsPernod Ricard's Havana Club OOH campaign kicked off in October and November 2009 and will have a second burst in January and February 2010. 6 Jan 2010 New tool to monitor billboard usagePostermark's Prism Benchmark Tool has monitored rates paid on out-of-home over a three-year period. 2 Dec 2009 Maponya Mall billboards drive salesThree prime-positioned interior billboards at Soweto's Maponya Mall promoted L'Oreal's Garnier Even & Matt during August and September. 23 Nov 2009 Wall of screens for latest Sandton mallConsidered the largest advertising opportunity in Africa, the Legacy TV wall offers 64x 42-inch LG television sets, spread over an area measuring 60m² in the new Legacy Corner Mall that opened this week on Nelson Mandela Square in Sandton. 6 Nov 2009 Primedia finalist in Chamber awardsThe Roodepoort Chamber of Commerce and Industry (Rocci) has nominated Primedia Outdoor as a finalist in its 2009 Business of the Year Awards. 27 Oct 2009 Driving the message homeAlternative media company SP Media has branded the back of five single-decker buses to support the “Celebration of Life” fun walk, taking place at Zoo Lake, Johannesburg, on Sunday, 25 October 2009, in aid of the Hospice Association of the Witwatersrand. 16 Sep 2009 Talking frame now use mainsPrimedia Unlimited subsidiary TLC has recently reengineered its washroom talking frame, which is launched in 2006, to include an electric power supply, doing away with the need for batteries while also enhancing the sound quality of the audio component. 14 Sep 2009 Darsot heads outdoorsThe Darsot Food Corporation recently embarked on its first outdoor advertising campaign for its tinned food brand Dürsots. 25 Aug 2009 A large wrap for SanlamThe wrap's very visible site, on the corner of Adderly Street and Heerengracht in Cape Town, is part of Sanlam Investment Management's It's hard not to panic campaign, which employs building wraps around the country. 29 Jul 2009 Pezulu Outdoor Advertising goes onlinePezulu Outdoor has announced the launch of www.pezuluoutdoor.com, an interactive marketing tool that is designed to assist potential clients to search for Pezulu Outdoor billboard locations, either by province or the town name. 6 Jul 2009 Sunbake launches new promotionFoodcorp's Sunbake brand has launched a new in-store promotion from July 2009 to promote the updated look and feel of the packaging and differentiate the bread brand from its competitors. 1 Jul 2009 Primedia unveils massive Zambian building wrapPrimedia Africa, a subsidiary of Primedia Out of Home, recently unveiled what is claimed to be Zambia's largest ever building wrap at the Coke Zero launch. 29 Jun 2009 Reckitt Benckiser renews TLC contract for Clearasil campaignBrand giant Reckitt Benckiser has for the seventh consecutive year renewed its partnership with indoor advertising specialist The Letter Corporation (TLC). 3 Jun 2009 Have you submitted your Loeries entry?The Loeries Awards deadline for entries is 31 May 2009, so there's still time for you to pit your best work against that of your competitors - if you get a move on. 25 May 2009 ComutaNet expands to Western Cape, KZNCommuter marketing company ComutaNet has established a new office in Durban under Tessa Schoeman and expanded its sales force in Cape Town in order to satisfy increased demand from South African media agencies and clients. 13 May 2009 Publicis opposes alcohol legislation, launches online petitionPublicis has launched an online petition, www.changetheconversation.co.za, in opposition to the proposed alcohol advertising legislation, which will be presented to the Minister of Transport via the Association for Communications and Advertising. 11 May 2009 Grolsch at Cape Town InternationalAn ardent supporter of large-format outdoor hoardings, SAB Miller continues to make use of key Wideopen Platform sites across the country. 21 Apr 2009 Fake ANC posters - fun or foul?The appearance of fake ANC posters in Rosebank, Johannesburg, on the morning of 9 April angered the party and a survey shortly thereafter indicates members of the public also take a dim view of the fakes. Panel Services Africa, the online division of Marketing Science (Pty) Ltd, conducted a three-hour survey in which they interviewed 53 respondents. 12 Apr 2009 Auto & General wraps its tower to support the LionsIn a bold statement of its support for the Lions Super 14 rugby team, Auto & General Insurance has wrapped its 13-floor headquarters in Richmond, Johannesburg with a 1862.22m² graphical tribute to the team. 8 Apr 2009 Quilted billboard for Cape Town International airportInvestment house Allen Gray's agency, King James, came up with the idea of a quilted billboard to demonstrate the patience investors need when it comes to their long-term investments. "We felt that a quilt and the skilful, patient process of quilting was an effective and tangible way to depict the benefits of investing for the long term" says Tracy Hirst, Allan Gray marketing manager. 8 Apr 2009 Cannes Lions deadline extendedThe deadline for submitting material for the 2009 Cannes Lions International Advertising Festival has been extended to 27 March 2009. 12 Mar 2009 Rob McLennan to judge 2009 Dubai LynxNet#work BBDO executive creative director Rob McLennan has been selected as a member of the TV/Cinema, Print, Outdoor & Radio jury at the 2009 Dubai International Advertising Festival. 23 Feb 2009 Vikesh Roopchand appointed DMA directorVikesh Roopchand, Primedia @Home's GM of business development, was recently appointed to the board of directors of the Direct Marketing Association (DMA) of South Africa. 18 Feb 2009 Nederburg on the moveThe fast-growing Nederburg brand has taken top billing at the international arrival and departure terminals of Johannesburg's OR Tambo Airport, featuring on billboards displayed in high-traffic areas. 16 Feb 2009 International award for Nike 'Be true pop-up store' campaignFollowing its Grand Prix win at the 2008 Loeries, Trigger's Nike ‘Be true pop-up store' was recently named the winner in the Innovation & Improvement category at the Aegis Media Awards 2008 - Central Europe and South Africa. 2 Feb 2009 |  |
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