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OR Tambo/ Mango... where is the branding hoo haa?
Joburg International became OR Tambo and SAA launched Mango but I have seen no big hoo haa branding at the airport. Am I missing something?  28 Nov 2006

How does a celebrity's smile affect his personal brand?
Having done a bibliographical research about the importance of the smile in leadership, I was surprised to how it had a "defining" impact on followership, and significantly impacted the bottom-line results. Now, I am extending my research to personal branding.  3 Jul 2005

Freedom to Laugh it Off?
Does the Constitutional Court's ruling in favour of Laugh it Off strike a blow for freedom of speech or does it erode a company's intellectual property rights?  29 May 2005

The Human Brand
Are the creators and custodians of brands in touch with their own humanity?  24 Mar 2005

Branding in the First/Third World
South Africa is often characterized (wrongly or rightly) as both a 'First World and Third World' country. How does this impact on branding strategy?  22 Feb 2005

Toyota's new slogan
Toyota changed its corporate slogan to 'Lead the Way', dropping 'Everything keeps going right'.  30 Oct 2004

Our industry stinks
Marketing & Branding - the most non-committal, shortsighted industries in the world? I now find myself in the position of looking for a job after 2 years of running my own company...  1 Jul 2004

What happened to African ideas?
As a consumer everything I come across nowadays is a rehashed American or European idea that has been altered just enough so as to be sold locally.  1 Jun 2004

Who's got power to decide on what to divest?
Competition tribunal VS Organisations.  11 Jun 2003

 

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How good media reputations nourish SA's strongest brands

Many South African companies are overlooking the important role that public relations (PR) plays in shaping perceptions of their brands in a media-saturated world. That’s according to Janice Spark, managing partner at Idea Engineers.click here to read more.







The Fearless Executive; specialists in internal branding and designing the customer experience.
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Headlines in our
May/June 08 issue:
  • YOUR PEOPLE ARE YOUR BRAND
  • BUSH LUXE
  • BRAND REPORT: GEN Y
  • CONNECTING WITH GOOGLE

    For more information visit www.brandmagazine.co.za











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