OR Tambo/ Mango... where is the branding hoo haa? Joburg International became OR Tambo and SAA launched Mango but I have seen no big hoo haa branding at the airport. Am I missing something? 28 Nov 2006
How does a celebrity's smile affect his personal brand? Having done a bibliographical research about the importance of the smile in leadership, I was surprised to how it had a "defining" impact on followership, and significantly impacted the bottom-line results. Now, I am extending my research to personal branding. 3 Jul 2005
Freedom to Laugh it Off? Does the Constitutional Court's ruling in favour of Laugh it Off strike a blow for freedom of speech or does it erode a company's intellectual property rights? 29 May 2005
The Human Brand Are the creators and custodians of brands in touch with their own humanity? 24 Mar 2005
Branding in the First/Third World South Africa is often characterized (wrongly or rightly) as both a 'First World and Third World' country. How does this impact on branding strategy? 22 Feb 2005
Toyota's new slogan Toyota changed its corporate slogan to 'Lead the Way', dropping 'Everything keeps going right'. 30 Oct 2004
Our industry stinks Marketing & Branding - the most non-committal, shortsighted industries in the world? I now find myself in the position of looking for a job after 2 years of running my own company... 1 Jul 2004
What happened to African ideas? As a consumer everything I come across nowadays is a rehashed American or European idea that has been altered just enough so as to be sold locally. 1 Jun 2004
Idea Engineers is in business to do one thing - grow yours. We believe great brands are built by a differentiated strategy, a strong reputation, excellent brand communications and an experience that lives up to the brand promise. Need to boost your business? Let's talk.
Mail janice@ideaengineers.co.za or call +27 11 803 0030.
How good media reputations nourish SA's strongest brands
Many South African companies are overlooking the important role that public relations (PR) plays in shaping perceptions of their brands in a media-saturated world. That’s according to Janice Spark, managing partner at Idea Engineers.click here to read more.
The Fearless Executive; specialists in internal branding and designing the customer experience. Find out more>> www.thefearlessexecutive.com