Sponsorship in need of a paradigm shift As a sponsorship practitioner it is both sad and unfortunate to see that major corporates are still biased and committed to investing most of their sponsorship budgets into sports. 27 Sep 2005
Difficulty getting sponsorship I am in one of SA's fastest growing bands and we're looking for a financial partner. We've been to most of the big brands that usually get on board, but it seems that the wrong people are in charge of sponsorships and marketing these days. 15 Sep 2005
Why are SA companies so eager to sponsor sport? Why do most SA company sponsor sport with huge amounts of money, but when it comes to helping the community they don't have money? 8 Nov 2004
Sponsorships on I'm an avid viewer of the programme on SABC 1 and particular note that this current run has no major sponsor as opposed to the first run with Cell C? 6 Sep 2004