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Tap ads damaging the brand?
The new Isca tap ad campaign currently on TV shows taps "so good you won't want to do certain things in front of them" - or some other lame line. Am I alone in thinking that they are damaging the image of the brand?

You have a guy about to use the toilet, who sees his taps 'looking at him' and who then bashfully moves outside to presumably rather take a dump in the garden.

In another ad, a girl is about to remove an unsightly strip of pubic hair from her stomach (never quite seen a spread like that, but anyway) and sees her tap - and yeah, rather chooses to wax in full view of her date...

I haven't seen the third ad, which apparently involves an estate agent showing a property who needs to get rid of unwanted gas. The mind boggles...

What was this company - who apparently produces a very high quality and stylish, expensive product - thinking when they employed an ad agency which applied this lavatorial sense of humour (which can surely only appeal to Beavis and Butthead afficionados, 11-year old boys and Bez Valley tappets) to sell their product?

(And please, before you say, "It made you look didn't it?", taking notice of a brand for all the wrong reasons has never been compelling persuasion to buy the product!)

[16 May 2006 13:13]

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Comment on this
 
• Made you write a 20 line email... - Mike
    • Overstatement?? - P-Man
        • I'd dig it - BMP
    • Is negative exposure really positive - Murray
• I had never heard of Isca Taps - I have now - Phuzi
    • Phuzi
    • You've heart about it now, but are you going buy? - Lele
• huh huh huh huh - 11yr_old_tappet_from BezValley
    • City Lodge - Max
        • Concept vs Execution - Zigs
        • what was their objective
        • who did the ads?
    • PeachmoBile Toilet & Birdy Poop Ad (- The next Level - pacman
• Just because - Jo
• Toilet humour - Mick
    • not even remotely funny ha-ha - Zigs
    • mick and phuzi - andrew
    • Definitely put me off - Rob
    • Pros and cons - Annee
• ISCA Taps ad - Ben
• easily the biggest load of shite i have seen in a long time - andrew
    • I agree Andrew! - Justin
• It stinks ... of jealousy.... - A Clowne
    • A Clowne - adman
• Ignore it - Eric
• To put it simply - it stinks - Louise
• I think they should win an award!!! - D
    • so do i!!!111!!!111!! - retard
• BRAND AWARNESS
• pithetic
    • Like your spelling - Mike
    • Greatest tap ads of all time: - Nicholas
        • Isca selling price
• Mampara of the Month
    • Good brand awareness
        • Just wait till you see them
            • Client got milked by agency - Zechsavekie
• Actually, this works! - Zirakiaski
    • Truly sucks - BradMan
        • Isca is brave. - Bobby E
• Really weak ads! - D
    • Who is the ad agency that came up with this stinker? - Topsy
        • Vodacom shyte - Matthew
        • It was... - pea
            • First BMW, now this. - Anonymous
• Has anyone seen the bollocks new Vodacom ad? - Banana boy
    • Theme song thieves - Slimer
        • Vodacom ad - adman
• FOXP2 was the agency responsible. - anonymous
    • BMW!!!!!!!!!!!!!! - Anonymous
        • I like both the BMW and Isca ads ... - Not Anonymous
            • All a hell of a lot better than Spur's 'Prawn To Be Wild' TV ads. - Alan A
                • Read up properly fools - Mercedes
                    • Duh - Duhh
                        • There's ads even worse than the Isca ones - BradMan
                        • weren't FoxP2 going to give Net#work a 'run for their money'?
                            • Old Khaki - Steve
• JUST TO CLEAR THINGS UP....


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