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Same character over and over in ads - dangerous?
I sometimes find that in such ads, one ends up paying attention to the character and not what is being advertised.

For example I look at the Brand Power woman to see how different she is looking from previous Brand Power ads. That unidentifiable accent of hers (Zimbabwean I'm told) also grabs the ears. But seconds after the ad is over, I cannot tell you what was just advertised.

The same goes for the CTM, Vodacom and Chicken Licken ads. If they are advertising a special of some sort, I could not tell you what it was unless I paid very careful attention.

Are ads which feature the same person over and over again in varying scenarios, self-sabotaging to a point? Are viewers just too used to looking at the character and seeing how they present themselves, rather than what it is actually being advertised?

[28 Feb 2006 11:41]


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Comment on this
 
• Its a good point that you raise
    • actually no, the talent is NOT out there - lila
        • I find the oppposite.. - Darren
        • talent re used - agent
• My Bank is My Laxative - Skizm
    • I agree with you ...
        • its the arb talent i want replaced - diane
        • would have been... - would have been
    • Well, if you want the role... - Paul Botha
• Using the same actor too often - Eragrostis
• VOICE - Ekke
    • uh huh - SKiZM
• good point. - hell ya!
• I believe that there is talent out there
    • every other city we go, every other video, no matter where i go, i see the same ho - dee
        • You people watch too much TV!! - Thinker
            • Dear Thinker - damn!!
        • Blame the agencies! - Peddles
        • Sylvaines voice - Agent
    • what is what??which is which? in reality - The one !
        • can't black people speak proper english? - thato
            • Fully Agree - hun
                • oh yeah - SKiZM
                    • S'truth. Halle Berry don't have to sound like Sheneneh... - Lesedi
                        • good observation, but loses the plot half way - vicki
• doesn't matter where talent is from - star
• Brand power chic - Seen it
    • No really, is she half indian?????? - porky
        • Multiple ads, singular actors - Shizniz
            • fo sheezy! - naledi
                • IMHO - helen
• OH, IT GOOD TO SEE, LITTLE PEOPLE WITH LITTLE OPINIONS. - watery porridge
    • agree with shiznis and naledi - observer
        • over kill - Chaz
            • Is Fezile Mpela the only voice-over artist?

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