It's not exactly like going to an organised fashion show, it's like aligning brands with designers. I think there was a heineken party last week, in association with Diesel and some other clothing brands.
Anyway, my question is, are these parties any good? is it just another form of advertising? are they any fun?
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How good media reputations nourish SA's strongest brands
Many South African companies are overlooking the important role that public relations (PR) plays in shaping perceptions of their brands in a media-saturated world. That’s according to Janice Spark, managing partner at Idea Engineers.click here to read more.
The Fearless Executive; specialists in internal branding and designing the customer experience. Find out more>> www.thefearlessexecutive.com