Sites: Africa, Marketing, Medical, Retail
Marketing community of South Africa
Marketing> The Loerie Awards 2008, Advertising, Branding, Cinema, CRM, Design, Digital, Direct Marketing, Education & Training, Eventing, Exhibitions, Magazines, Media, Mobile, Newspapers, Online Media, Out Of Home, Printing, Production, Promotions, Public Relations, Radio, Recruitment, Research, Retail, Sales, Sponsorship, TV, Youth Marketing, 2010 FIFA World Cup
Africa> Southern Africa, South Africa
Forums Submit a forum
Branding Forums

Mellow Wood Scuse me scuse me - what the hell is this rubbish?
There is a commercial running on air that is just nonsensical, could someone please tell us what they want us to know.

Having worked in the industry for many years, and having done a lot of liquor advertising, I look at this ridiculous commercial and wonder why the client wasted his money, who approved it and why the agency presented it. I had no idea that Japanese people were motivators of brandy consumption and what this' Scuse me ' business is all about.

Please would the agency or the brand manager tell us what on earth this communication is all about and what we are supposed to know as a result of it, because I am damned if I can figure it out.

[30 Apr 2008 09:07]


 SEND TO A FRIEND  |   PRINT


 
Comment on this
 
• Listen Carefully...
• Yes and what the hell is that supposed to tell me about brandy dick head
• Settle down, girls
• All I am asking is for an intelligent response. So far nothing
• Another Perception - P
• Kuze Kuse - eeZee
• Yip, I also never got this ad
• Yikes, did an agency really create this rubbish?
    • Kuze Kuse
• at the risk of sounding stoopid .. i like it - frique O-nature

Share this page (Tell me more)


 

Idea Engineers is in business to do one thing - grow yours. We believe great brands are built by a differentiated strategy, a strong reputation, excellent brand communications and an experience that lives up to the brand promise. Need to boost your business? Let's talk.
Mail janice@ideaengineers.co.za or call +27 11 803 0030.

To receive our newsletter mail ideas@ideaengineers.co.za

How good media reputations nourish SA's strongest brands

Many South African companies are overlooking the important role that public relations (PR) plays in shaping perceptions of their brands in a media-saturated world. That’s according to Janice Spark, managing partner at Idea Engineers.click here to read more.







The Fearless Executive; specialists in internal branding and designing the customer experience.
Find out more>>
www.thefearlessexecutive.com







Headlines in our
May/June 08 issue:
  • YOUR PEOPLE ARE YOUR BRAND
  • BUSH LUXE
  • BRAND REPORT: GEN Y
  • CONNECTING WITH GOOGLE

    For more information visit www.brandmagazine.co.za






  • Africa's leading daily advertising, marketing and media news resource for the industry!








    Receive free email newsletter
     
    Tell a friend about us
     
    CONTACT US | ABOUT US | SEND US NEWS | ADVERTISING RATES | sales@bizcommunity.com | +27 (0)21 680 3500
    All rights reserved. © 2008. Bizcommunity.com, its sponsors, contributors and advertisers disclaim all liability for any loss, damage, injury or expense that might arise from the use of, or reliance upon, the services contained herein. Privacy policy, Terms of Use.
    Connected by: Uninet