Is Randall doing his sponsors a disservice with his ultra-rudeness?
The other day during the Idols show, one candidate was refused a chance to even begin to sing and was rudely told by Randall "Go home, I will save you and your parent's money"
In discussion at the office it was pointed out that surely he is paid by the sponsor to listen to the wannabes and THEN be rude. What would his reaction have been if the person had walked up to the judges and said "You are paid to listen to me so I will sing" He seems to believe that he is more important than the sponsors who actually fund the show. Is this good for the brand ???
Idea Engineers is in business to do one thing - grow yours. We believe great brands are built by a differentiated strategy, a strong reputation, excellent brand communications and an experience that lives up to the brand promise. Need to boost your business? Let's talk.
Mail janice@ideaengineers.co.za or call +27 11 803 0030.
How good media reputations nourish SA's strongest brands
Many South African companies are overlooking the important role that public relations (PR) plays in shaping perceptions of their brands in a media-saturated world. That’s according to Janice Spark, managing partner at Idea Engineers.click here to read more.
The Fearless Executive; specialists in internal branding and designing the customer experience. Find out more>> www.thefearlessexecutive.com