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Qualitative Research
What do creatives think of qual research?Please note that i'm not necessarily referring to focus groups only, but to research holistically.I know creatives are generally anti-research,but is it because of the way its done?

What can researches do/which methods can be used to ensure that we answer the clients' questions, without offending our fabulous creative people?

Forum created by maleboza

[13 Oct 2008 16:58]

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