Led by internet marketing strategist Godfrey Parkin (author of Doing Business Digitally - Eight Steps to Online Success), this course cuts through the hype, exposes the opportunities, and teaches you step-by-step how to succeed in establishing a business or a brand on the web. Doing Business Digitally is commercially-focused, non-technical, actionable and inspiring.

This course updates you on the shifting ground rules for success with emerging web phenomena; it teaches you how to define a sharp vision for your online business and e-marketing approach; it helps you see your markets through the eyes of online customers; and it gives you the confidence to take ownership of your web initiatives.

Going way beyond the superficial tech-centric advice that you might get from a web developer, this course clarifies the big picture from the perspective of a marketer and business developer. You will leave with a clear understanding of how to make the internet work for you as a strategic business tool. You will gain comprehensive insights into web 2.0, 'the new consumer' and the diverse components of internet marketing. And you will learn step-by-step how to harness them all in a dynamic competitive strategy for your business.

This is the foundation course of the e-Marketing Professional (EMP) certification curriculum. Course documentation includes a workbook, described by past participants as 'simply brilliant', that guides you step by step through the process of conceiving, strategising, planning, and implementing your digital vision.

Venue

Date: 04 August 2008
Location: Johannesburg
Cost: R1950

Contact: Vee Nuttley
Company name: Britefire (Pty) Ltd
Telephone number: +27 21 790 0303
Email address vee.nuttley@britefire.com