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Web development essentials training

This 2B Studio class goes beyond basic knowledge of Adobe Dreamweaver, XHTML, and CSS to help experienced and budding web designers create websites that are structurally sound and search engine friendly.

Learn to build standards-compliant sites that maintain design integrity and overcome the challenges of cross platform and cross browser compatibility. Strengthen your CSS skills and learn techniques to ensure your site reaches your audience through potent search engine optimisation techniques.
A solid foundation in Dreamweaver CS3, CSS and HTML is required for this class, Intro to Dreamweaver CS3 or equivalent.

Below is an outline of the course curriculum:
Designing for maximum performance
Browser and platform compatibility
Web standards- why they are important
Balancing great design with future-proof standards
Designing with browser compatibility in mind
Addressing browser quirks through CSS
When to use and avoid using CSS hacks
Web design efficiency

Organising CSS
CSS tips and tricks
Reusing code
Forms - user feedback

Scrambling addresses
Adding controls
Improving accessibility
Advanced form layout with CSS
Microformats for enhancing contact information
SEO (Search Engine Optimisation)

Search engine fundamentals

Techniques to maximise your site's visibility
Keyword creation tips
Crafting effective summary descriptions
Measuring word relevancy
Using titles to your advantage
Leveraging alt tags
Organizing body text effectively
Tricks to avoid
Submitting to top guides, lists, and directories

Site analytics

Using web stats to understand your site's visitors
Site resource popularity
User platforms and browsers
Setting up and signing up for Google Analytics
Other web stat tools

Venue

Date: 19 May 2008 to 20 May 2008
Location: Please contact us, Johannesburg
Cost: Please contact us

Contact: Heather Botha
Company name: 2B Studio
Telephone number: +27 82 344 5509
Email address training@2bstudio.co.za


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