Learn how to write a strong, media-friendly press release in this five-month online correspondence course, under the tutelage of international PR expert, Fiona Walsh.
Our courses run all the time, all year round. Sign up and start your one-on-one training whenever you want.
Find out how to: - Identify target media and news angles for a press release
- Write a great press release
- Adapt your press release to suit a variety of media
- Charge for work done
Your course provides:- detailed expert feedback
- rigorous training in press release writing skills
- individual attention and prompt assessments.
Students must complete:- Five writing exercises (Five for assessment and feedback)
- Two press releases suitable for issue
- One letter of introduction
- One photocall invitation
About your tutor:Fiona Walsh has an MA in Communications from the City of London University, and over 12 years of experience as a publicist. Previously she was senior account executive with international PR firm Grayling, based in Dublin, Ireland, where clients included Weetabix, Colgate and Mills & Boon. She has also been press officer for English National Ballet, head of press for the Royal National Theatre and director of press and marketing for Bermuda Shorts Film, all based in London.
Since moving to South Africa she has worked for David Barrett PR, where clients included Transnet and SAA. Subsequently, Fiona worked on a freelance basis for a range of clients, including the Market Theatre, David Krut Publishing, SABC3, MNet, Talk Radio 702 and Tourism Ireland. Fiona has also been a lecturer in public relations at Boston Media House, Johannesburg.
Admission requirments:Basic writing skills are essential
Computer skills, email and internet access required
No previous tertiary qualification required
Course curriculum:Module 1: Getting started - Overview of the publicity field
Module 2: Finding the right style
Module 3: Paragraph two
Module 4: The closing paragraph
Module 5: Issuing your press release
Module 6:Images vs. photocalls
Sign up and start your course at any time
Register online at
http://www.sawriterscollege.co.za.
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