Where your brand will meet the consumer of today and tomorrow

Some companies still view teenagers as fickle and immature however teenagers of today are more ‘worldly' than ever before.

According to a UCT Unilever Institute for Strategic Marketing Study, South African youth spend between R 6bn and R 7bn on themselves each year and have an additional R 20bn spent on them by family each year.

The media and the marketplace are beginning to take the teenage market seriously; recognising the power of the teenage rand and their influence over the whole family spend. There is a need to target this market more accurately and more specifically in order to avoid dilution of communications messages.

Credibility is everything when targeting the youth. It's not a numbers game, it's a positioning game. You have to reach the youth at their level - they are open to trying new things and experimenting with brands.
Teens are exposed to a lot more of everything these days. When it comes to marketing to them, they're very hard to crack but once they have been reached their opinions spread very quickly and widely - peer pressure runs deep and wide.

Surge – Branding the teen spirit is an exhibition positioned to fulfill a huge gap in this crucial market place. Due to take place in Gauteng in October 2008 and at Maynardville in Cape Town in December 2008 (both scheduled to take place during school holidays); this is an opportunity not to be missed where teens will be able to interact with your brand while having fun.
The entertainment programme over the four days will be vast including bands, dj's, comedy, an extreme park with MotoX, skateboarding, BMX's etc, competitions, gaming, sports, fashion shows, goody bags, chill areas, art, sculpture exhibitions plus much more.

Venues

Date: 01 October 2008 to 04 October 2008
Location: Pretoria Showgrounds, Pretoria

Date: 10 December 2008 to 13 December 2008
Location: Maynardville, Wynberg

Contact: Maxine Burke
Company name: Expo International
Telephone number: +27 21 424 1801
Email address max@expo-international.com