This diploma provides a sound grounding in the brand communications environment. It combines both the management and creative side of branding, so that its graduates encounter an integrated learning process.

The consolidation of all learnings is done in a combined, holistic manner through the capstone courses of the final year, where all knowledge is experienced and applied.

Who should apply?
The diploma in communications management aims to give shape and structure to active practitioners in the field who work with all aspects of brand management in their daily business lives, as well as introduce them to emerging thought in their fields. It is ideal for working people who would like to enter the brand building environment and seek a qualification in that area or newly qualified individuals who have a generalist degree and would now like to specialise.

Diploma content:
MOdule 1: The principles of brand building
Module 2: Marketing information management
Module 3: Business communications
Module 4: The practice of brand communications
Module 5: Media efficiency in building brands
Module 6: Building brands through public relations
Module 7: Integrated and applied branding
Mobule 8: Creative tools

Venues

Date: 04 February 2008 to 07 July 2008
Location: Vega The Brand Communications School, Johannesburg
More info: 444 Jan Smuts
Bordeaux
Johannesburg

Date: 07 July 2008 to 17 November 2008
Location: Vega The Brand Communications School, Johannesburg
More info: 444 Jan Smuts
Bordeaux
Johannesburg

Contact: Thembi Magala / Sharon Mashau
Company name: Vega The Brand Communications School
Telephone number: +27 11 326 3486
Email address sharon@vegaschool.com