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Creative tools

This course introduces learners to creative tools and their role in brand management and most importantly, it relates strategy to creativity and creatives to strategy.

Branding and its execution through creative tools must be as closely aligned as possible.

Outcomes
• Conceptualising relevant and insightful creative solutions for a variety of brief requirements
• Understanding and interpreting advertising briefs from a variety of sectors
• Understanding of product insightful copy for a variety of briefs
• Understanding various mainstream media and their use in brand solutions
• Applying media understanding to campaign development

Venues

Date: 07 February 2008 to 29 May 2008
Location: Vega The Brand Communications School, Johannesburg
Cost: R7200 Per Person
More info: 444 Jan Smuts
Bordeaux
Johannesburg

Date: 10 July 2008 to 23 October 2008
Location: Vega The Brand Communications School, Johannesburg
Cost: R7200 Per Person
More info: 444 Jan Smuts
Bordeaux
Johannesburg

Contact: Thembi Magala / Sharon Mashau
Company name: Vega The Brand Communications School
Telephone number: +27 11 326 3486
Email address sharon@vegaschool.com


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Idea Engineers is in business to do one thing - grow yours. We believe great brands are built by a differentiated strategy, a strong reputation, excellent brand communications and an experience that lives up to the brand promise. Need to boost your business? Let's talk.
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How good media reputations nourish SA's strongest brands

Many South African companies are overlooking the important role that public relations (PR) plays in shaping perceptions of their brands in a media-saturated world. That’s according to Janice Spark, managing partner at Idea Engineers.click here to read more.






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Headlines in our
May/June 08 issue:
  • YOUR PEOPLE ARE YOUR BRAND
  • BUSH LUXE
  • BRAND REPORT: GEN Y
  • CONNECTING WITH GOOGLE

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