PR is a fundamental tool in the brand builder's kit. Through PR we build brand credibility and relationships that will endure. Moreover, the social issues embedded in emerging markets call for greater corporate social responsibility and PR is perhaps the best tool to communicate brand values around community, leading to the ‘ubuntu' concept of marketing for Africa. This course is an introduction to all of these facets.

Outcomes
• Understanding the role of PR in total brand management
• Understanding the heightened need for PR
• Planning a brand building public relations programme
• Executing a brand building public relations programme
• Assessing a brand building public relations programme
• Understanding the role of corporate social responsibility, corporate social investment and branding
• Planning a strategy that takes cognisance of all audiences

Venues

Date: 04 March 2008 to 20 May 2008
Location: Vega The Brand Communications School, Johannesburg
Cost: R3900 per Person
More info: 444 Jan Smuts
Bordeaux
Johannesburg

Date: 05 August 2008 to 21 August 2008
Location: Vega The Brand Communications School, Johannesburg
Cost: R3900 per Person
More info: 444 Jan Smuts
Bordeaux
Johannesburg

Contact: Irene Gregory
Company name: Vega The Brand Communications School
Telephone number: +27 11 326 3486
Email address irene@vegaschool.com