The course has a strong communications focus, with a 360º understanding of communications practice, that is, communication is not only to the consumer, but to all stakeholders. A large part of this involves information gathering, its use and dissemination throughout the organisation. Thus the course has a strong emphasis on the internal planning/ business to business/ business within business component of the Vega brand learning structure.

Outcomes
• Understanding the role of communications in brand building
• Understanding the vital role of internal organisational communication in building brands
• Understanding the role of staff in brand communication
• Applying an understanding of intercultural communication to the contemporary South African context
• Managing internal business processes and staff involvement
• Managing conflict in the work environment
• Setting communication objectives
• Applying an understanding of verbal and non-verbal messages
• Working and communicating with different sized groups
• Predicting receiver responses
• Applying leadership skills
• Analysing a variety of contemporary communication using a variety of different communication theories

Venues

Date: 05 March 2008 to 21 May 2008
Location: Vega The Brand Communications School, Johannesburg
Cost: R3900 per Person
More info: 444 Jan Smuts
Bordeaux
Johannesburg

Date: 06 August 2008 to 22 October 2008
Location: Vega The Brand Communications School, Johannesburg
Cost: R3900 per Person
More info: 444 Jan Smuts
Bordeaux
Johannesburg

Contact: Thembi Magala / Sharon Mashau
Company name: Vega The Brand Communications School
Telephone number: +27 11 326 3486
Email address sharon@vegaschool.com