What is internal branding?

The concept of internal branding

Where internal branding fits into the marketing mix

The principles behind internal branding

Building a world class brand on the inside

Linking the internal brand strategy to the business strategy

Obtaining executive buy-in

Understanding the internal brand landscape

Segmenting your target audience, not all employees were created equally

Who should and shouldn't champion your brand

Structuring an internal brand campaign

Delivery tools that make the magic happen

Case studies

Examine different case studies on best practise and creative ways to drive the brand internally

The relevance of internal branding in the modern economy

Internal branding as a risk management tool

Internal branding as a vehicle of change

The importance of internal brand to the economic sustainability of South Africa
Deadline for registrations: 25 July 2008

Venue

Date: 31 July 2008 to 01 August 2008
Location: Vega campus, Cape Town
Cost: R4 500
More info: 1st Floor Satbel Centre
cnr Somerset/de Smidt Streets
GREEN POINT

Contact: Janet Small
Company name: Vega The Brand Communications School
Telephone number: +27 21 425 7591
Email address janet@vegaschool.com