“Creating a distinct competitive advantage through internal branding”

What is internal branding?

The concept behind internal branding

Where internal branding fits into the marketing mix

The principles behind internal branding

Building a world class brand on the inside

Linking the internal brand strategy to the business strategy

Obtaining executive buy-in

Understanding the internal brand landscape

Segmenting your target audience, not all employees were created equally

Who should and shouldn't champion your brand

Structuring an internal brand campaign

Delivery tools that make the magic happen

Case studies

Examine different case studies on best practise & creative ways to drive the brand internally

The relevance of internal branding in the modern economy

Internal branding as a risk management tool

Internal branding as a vehicle of change

Understanding the economic imperatives that drive the internal brand across different brand categories

The importance of internal brand to the economic sustainability of South Africa

Venue

Date: 15 October 2008
Location: Vega The Brand Communications School, Johannesburg
Cost: R3200 per delegate
More info: 444 Jan Smuts Avenue
Bordeaux
Randburg

Contact: Irene Gregory
Company name: Vega The Brand Communications School
Telephone number: +27 11 326 3486
Email address irene@vegaschool.com