From good to great eventing!

This highly practical, interactive workshop will help you...

Good to great eventing:
• Design and implement successful events in eight generic, easy steps
• Develop financial management and budgeting practices that work
• Understand how to advertise and deliver events to the different
generations on any budget
• Build contingency plans and crisis management policies
• Review insurance policies and procedures including a look at the
Occupational Health and Safety Act
• How to design memorable event experiences so clients keep returning
• How to brand your experiences
• Understanding the new "contact economy" and event customer loyalty
• How to interview clients successfully and meet expectations every time
• Event mind mapping tools

Planning, preparation and prioritising:
• Co-ordinating speakers, guests, media, celebrities and attendees
• Negotiating with vendors, venues and suppliers
• Creating excitement, interest and hype to keep them coming back
• Facilitating logistics including transportation, entrances and signage
• Site inspections and venue checklists
• Understanding equipment, lighting and audio visual
• Developing criteria to evaluate overall success of event

Event marketing and advertising:
• Develop a communication strategy that works
• Corporate branding and how to strengthen your company's image
• Sponsorships and joint ventures

Information management:
• Implementing registration procedures that work
• Designing procedure documents for efficiency and clarity

Event finale:
Co-ordinating the day of the event
• Coordinating the day of the event
• Dealing with the press and media

Post-event evaluation:
• Evaluating the success of the event
• Administration and financial wrap up

Venue

Date: 16 April 2008 to 18 April 2008
Location: TBA, Johannesburg
Cost: 4800 SME rate

Contact: Tshidi
Company name: The Hedgehog Event
Telephone number: 011 704 1469
Email address enquiry@thehedgehogevent.com