Rams butt their heads until their horns fall off. They can't find a better way to beat the competition. But you can. With proven business intelligence and analytic software from SAS.

Growing a loyal and profitable customer base is the foundation of a sound marketing strategy. Your customers are after all, the source your organisations profit. With new market challenges marketing has to evolve, and growing a profitable customer base is becoming more difficult. The key is in understanding who your customers are, what they need from you, and how to service them better.

In a limited series of focused business leader events, industry experts in the customer intelligence space will share their collective experiences and expertise. Drawing from what they have seen unfold in their own companies, they will talk about creating business value from best practices, common mistakes, and how they have managed to develop environments which ensure the best mechanisms for ensuring sustainable customer acquisition and retention.

Join SAS Institute for the first of these events, focused on Customer Analytics, as it plays host to Simon Marland, chief information officer at Nedbank Retail, and Antony Hlungwane, general manager analytical intelligence and sector information officer at Absa Personal Bank. The speakers will unpack their views on how customer analytics can present opportunities to your organisation, and how these opportunities can be turned into real value.

Venue

Date: 10 July 2008
Location: The Westcliff, Johannesburg
Cost: No cost involved
More info: Westcliff Hotel, 67 Jan Smuts Avenue, Westcliff

Contact: Lidia Fourie
Company name: SAS Institute (Pty) Ltd
Telephone number: +27 11 713 3514
Email address zafliv@zaf.sas.com