This year marks the first comprehensive online marketing conference in the history of the local industry.

The conference will help companies interpret and understand the internet while maintaining consistency through all their marketing messages.

Some of the issues to be discussed include:

How to effectively reach audiences with marketing messages;

How to get the most from search marketing - both paid and organic;

How to tap into consumer generated media like blogs to get raw feedback;

Online reputation management;

Metrics - how to do keep track of your online campaigns;

Relationship between the online marketing and traditional advertising agencies;

Broadband - what does it mean for online advertising?

Venue

Date: 02 August 2006 to 03 August 2006
Location: Rosebank Hotel, JHB
Cost: R6200

Contact: Goodman Chauke
Company name: KUGM
Telephone number: +27 11 784 0888
Email address goodmanc@knowledge-upgrade.com