This course will teach you the fundamental principles of web PR, SEO and online copywriting, online reputation management, social media optimisation and how to write for online articles and press releases for RSS feeds and content syndication. While traditional PR still plays a very important role, the strategy and methodology has certainly evolved. It is therefore essential that the PR strategy incorporate the fundamentals of traditional PR while at the same time embracing the evolution of Web PR - an essential component of Internet Marketing and Web 2.0.

What will be covered?
•Online reputation management
•Social media optimisation
•Optimised content (SEO copywriting)
•Article directory submissions and press releases
•Increasing website content
•Difference between print and online copy and presentation
•How to evaluate and improve your existing online content
•Understanding the online consumer/reader behaviour
•How to write copy that will be found by search engines (SEO copywriting techniques)
•Understanding the necessity of keyword, competitor and usability research
•Appropriate use of keywords and key phrases (frequency and density) in copy
•The importance of applying a linking strategy to your content

Who should attend?
This course will benefit marketers, PR officers, online editors, journalists, copywriters, communication consultants and content managers. Anyone who wishes to improve the existing content on a website or who is involved in preparing copy for print and online would benefit from this course.

Venue

Date: 18 October 2008
Location: Silver Point Office Park, 22 Ealing Crescent,, Bryanston, Johannesburg
Cost: R1,500 plus VAT
More info: 5% discount for 2nd delegate from same company.

Contact: Gillian Meier
Company name: Blue Magnet Web Intellect
Telephone number: 082 389 8282
Email address gillian@bluemagnet.co.za