The event is planned as a practical, hands-on discussion of how to conduct your marketing using new media - Internet, cellphone and other digital media. An impressive line-up of speakers will set out to explain the what, the why and the how-to of online marketing.

Under the microscope will be
-how to use social media to your advantage;
-how to handle the opportunities and pitfalls of mobile phone marketing;
-what to do about display advertising on the web;
-search engine optimisation;
-building your brand digitally; and
-why digital media matter to South Africa.

Speakers:
Google country manager Stafford Masie;
Longtail managing director Ingrid Rubin;
Vodacom portfolio manager for social media, Vincent Maher;
Mobilitrix ceo Chris Rolfe;
24.com ceo Russell Hanly;
e-Marketing consultant Japie Swanepoel;
Quirk eMarketing ceo Rob Stokes; and
World Wide Worx managing director Arthur Goldstuck.

To register, go to: register@crackingthedigitalcode.com
For information: info@crackingthedigitalcode.com.
Visit the website: www.crackingthedigitalcode.com.

Venue

Date: 18 September 2008 to 19 September 2008
Location: Sunnyside Park Hotel, Johannesburg
Cost: R3490.00 (per delegate)

Contact: Tony Koenderman
Company name:
Telephone number: 011 263 4756
Email address info@crackingthedigitalcode.com.

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