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 PUBLIC RELATIONS COURSES & WORKSHOPS
• Devise your own leadership story Johannesburg 5 Dec
• The power of the press release Johannesburg 20 Jan
• The global PR plan Johannesburg 21 Jan
More courses & workshops
All Industry events Courses & workshops   
Province 
Section 
Building brands through public relations

Social issues embedded in emerging markets call for greater corporate social responsibility and PR is perhaps the best tool to communicate brand values around community.

Outcomes
• Understanding the role of PR in total brand management
• Understanding the heightened need for PR
• Planning a brand building public relations programme
• Executing a brand building public relations programme
• Assessing a brand building public relations programme
• Understanding the role of corporate social responsibility, corporate social investment and branding
• Planning a strategy that takes cognisance of all audiences

Venue

Date: 05 July 2007 to 18 November 2008
Location: Vega. The Brand Communications School, Johannesburg
Cost: R3900
More info: 444 Jan Smuts Avenue, Bordeaux

Contact: Irene Gregory
Company name: Vega. The Brand Communications School
Telephone number: 0113263486
Email address irene@vegaschool.com

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