How to develop a strategic integrated communications' plan that underpins all business activities.

Why you should attend?

This intensive one-day workshop has been developed for the PR industry by leading PR practitioners to assist with the sometimes daunting task of preparing a PR strategy/plan/proposal for your company or clients. This hands-on interactive workshop aims to take the ‘sweat' out of the process and provide you with a tried and tested method of preparing and rolling out top-notch plans that compete globally.

The one-day workshop is customised to suit your requirements and industry! Not more than four delegates attend the workshop and each of them walk away with a useful PR plan that they can roll out immediately.

PR in context of the marketing plan
Target markets
Positioning and messaging
Objectives
Budgets
Integrated strategy
PR Campaign - Q1, Q2, Q3 & Q4 - from events, media, press releases, online etc
Below the line communication
Evaluate results - the latest methods
When PR doesn't work and why
Maintenance PR
Useful resources - e.g. monitoring, features lists, media databases etc
And loads more

Program outline:
PR or communications' consultants in the PR and marketing arena wanting to raise the bar and get hands-on practice on how to develop a PR proposal and strategy along global lines and successfully launch a company, person or product to the market place.

Find out if you're doing things right, and if not, how to fix it. Network with other practitioners. Compare what you're doing to your global counterparts, so you're confident to pitch for and tackle international business. Learn how to position, develop messaging, tackle hard media challenges, plan your media campaign and lots more.

Venue

Date: 29 July 2008
Location: Hydepark, Johannesburg
Cost: 3800.00

Contact: Tshidi
Company name: The Hedgehog Event
Telephone number: 27 11 704 1469
Email address enquiry@thehedgehogevent.com