Writing product briefs, outlines, articles

Africa> Southern Africa, South Africa

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Writing product briefs, outlines, articles

By course end you'll be able to identify target audiences, shape a persuasive message , write a correct, succinct brief that explains and promotes the organisation's products and services etc.

Candidates: Marketing, public relations and communications professionals from all sectors – be they public, private, civil society or political organisations - whose work entails promoting products and services.

In a nutshell: No matter how good your product or service, if you can't describe its benefits in a written outline you won't be able to sell it. Moreover, clients and constituents will have difficulty applying it correctly and will not appreciate its advantages. A frustrated client is a lost client, which is reason enough to write product outlines in a style that is motivational and user-friendly. This highly practical workshop shows participants how to do just that.

Outcomes - by course end you'll be able to:
• Identify target audiences
• Shape a persuasive message
• Write a correct, succinct brief that explains and promotes the organisation's products and services
• Write persuasively, using correct expression and convincing language
• Edit and tighten your own writing
• Distinguish between good and bad style

Venue

Date: 21 April 2008 to 23 April 2008
Location: IAJ Parktown, Johannesburg
More info: 9 Jubilee Road
Parktown
Johannesburg

Contact: Gugu Ndaba
Company name: Institute for the Advancement of Journalism
Telephone number: 27 11 4841765
Email address cmtu@iaj.org.za