Write and design e-brochures and product briefs

Africa> Southern Africa, South Africa

Course or workshop

Submit a course or workshop

MEDIA INDUSTRY EVENTS

• Reason With Sound launches Nelspruit 5 Dec

More industry events

MEDIA COURSES & WORKSHOPS

• Handling the media Johannesburg 26 Jan

• Basic reporting course Johannesburg 26 Jan

• Writing for print course Johannesburg 28 Jan

• Writing and pitching strategic reports/proposals Johannesburg 2 Feb

• Communication strategy and skills Johannesburg 9 Feb

• Basic sub-editing course Johannesburg 9 Feb

• Corporate publications: write, edit, manage them Johannesburg 16 Feb

• Media Law course Johannesburg 23 Feb

• Face the media with confidence Irene/Midrand 24 Feb

• Journalistic ethics course Johannesburg 25 Feb

• Feature writing course Cape Town 2 Mar

• Writing speeches that grab Johanneburg 2 Mar

• Setting up a media strategy Johannesburg 9 Mar

• Face the media with confidence Port Elizabeth 11 Mar

• Working with Web 2.0 Johannesburg 16 Mar

More courses & workshops

All

Industry events

Courses & workshops

View calendar

View list

Write and design e-brochures and product briefs

By the end of the course you'll be able to identify target audiences and talk to them on their terms, pinpoint what makes you unique, and more.

Date: Three days
Candidates: Marketing, public relations and communications professionals from all sectors - be they public, private, civil society or political organisations - whose work entails promoting products and services.

In a nutshell: No matter how good your product or service, if you can't describe its benefits in a written outline you won't be able to sell it. Moreover, clients and constituents will have difficulty applying it correctly and will not appreciate its advantages. A frustrated client is a lost client, which is reason enough to write product outlines in a style that is motivational and user-friendly. This highly practical workshop shows participants how to do just that

Outcomes - by course end you'll be able to:
• Identify target audiences and talk to them on their terms
• Pinpoint what makes you unique
• Shape a persuasive message
• Write a correct, succinct brief that explains and promotes the product/service
• Build in a call to action
• Use visual language for impact
• Design a brochure template with hyperlinks

Venue

Date: 01 December 2008 to 03 December 2008
Location: IAJ Offices, Johannesburg
More info: 9 Jubilee Road
IAJ Offices
Parktown

Contact: Gugu Ndaba
Company name: Institute for the Advancement of Journalism (IAJ)
Telephone number: 27 11 484 1765
Email address cmtu@iaj.org.za