Corporate publications: Write, edit, manage them

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• Handling the media Johannesburg 26 Jan

• Basic reporting course Johannesburg 26 Jan

• Writing for print course Johannesburg 28 Jan

• Writing and pitching strategic reports/proposals Johannesburg 2 Feb

• Communication strategy and skills Johannesburg 9 Feb

• Basic sub-editing course Johannesburg 9 Feb

• Corporate publications: write, edit, manage them Johannesburg 16 Feb

• Media Law course Johannesburg 23 Feb

• Face the media with confidence Irene/Midrand 24 Feb

• Journalistic ethics course Johannesburg 25 Feb

• Feature writing course Cape Town 2 Mar

• Writing speeches that grab Johanneburg 2 Mar

• Setting up a media strategy Johannesburg 9 Mar

• Face the media with confidence Port Elizabeth 11 Mar

• Working with Web 2.0 Johannesburg 16 Mar

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Corporate publications: Write, edit, manage them

In just five days you'll acquire essential journalistic techniques and learn how to apply principles of creative writing to better reach your target publics.

This highly practical course is a must for all professionals interested in writing for corporate publications including directors to media liaison personnel in public and private sectors and civil society organisations.

Course outcomes: by course end you will be able to:
• Understand the significance of corporate publications, a powerful tool in organisational communication
• Meet the expectations of target publics
• Use interview and research techniques
• Brainstorm and mindmap to find the ‘story'
• Structure your features for maximum impact
• Apply principles of creative non-fiction
• Use language to colour your writing
• Write engaging corporate profiles, highlighting the person behind the issue
• Edit and tighten copy
• Understand principles of layout and design
• Manage production

Venue

Date: 10 November 2008 to 14 November 2008
Location: IAJ Offices, Johannesburg
More info: 9 Jubilee Road
IAJ Offices
Parktown

Contact: Gugu Ndaba
Company name: Institute for the Advancement of Journalism (IAJ)
Telephone number: 27 11 484 1765
Email address cmtu@iaj.org.za