Media can help build or destroy an organisation

We will cover the following:
- The importance of professionalism, and how to come across professionally
- How to deal with the media confidently
- How to handle an interview - Radio, television and telephonically
- Answering questions and surviving the really tough ones
- Bloopers and how to survive them
- Listening skills
- How to stay in control of the issue and interview
- Critical issues to be considered when dealing with the media and the rules in a public relation crisis
- Facing the media. The cardinal mistakes we make such as: there is no such thing as "off the record"
- The press release
- Body language for television appearances
- Voice techniques for radio, television and over the phone
- Self motivation and state control for interviews and better all round performance - you will learn you control these yourself
- Thinking on your feet techniques - the art of quick thinking
- Checklist for an effective press release
- What to do when you cannot comment
- Television and radio checklist
- Special TV tips
- The importance of company brand or team brand, image and sponsors

Show time: delegates will conduct industry specific live interviews on camera.
The videos are yours to keep.

Learn the tricks by a Services SETA and SAQA accredited communication trainer with over 10 years experience with mass media.
This workshop is very specialised and needs a facilitator with practical experience as well as the correct qualifications. Delia Thompson the Managing director of The Communication Academy presents this workshop personally.

The delegates will also be presented with an audio training CD that is included in the workshop price.
Exercises have been put onto a CD for you to listen to and practice along with, to ensure bad habits are corrected
The CD consists of:
Daily workout:
Daily exercises to strengthen the voice and organs of articulation
For use as a vocal warm up before a presentation or meeting
Problem consonants such as the”R" and "TH" sounds are covered
English vowel sounds:
We learn vowel sounds by listening; the CD covers the twenty one vowel sounds, so that you may practice along with
A definite for those who have English as a second language
Voice: breathing and modulation:
Practice correct breathing, strengthen the voice with resonance exercises and create and an interesting voice with modulation.

Venues

Date: 18 November 2009
Location: Best Western - Cape Suites, Cape Town
Cost: R 2 600.00 (Excluding VAT)

Date: 11 March 2009
Location: Protea Hotel - Port Elizabeth, Port Elizabeth
Cost: R 2 600.00 (Excluding VAT)

Date: 10 June 2009
Location: Protea Hotel - Port Elizabeth, Port Elizabeth
Cost: R 2 600.00 (Excluding VAT)

Date: 09 September 2009
Location: Protea Hotel - Port Elizabeth, Port Elizabeth
Cost: R 2 600.00 (Excluding VAT)

Date: 11 November 2009
Location: Protea Hotel - Port Elizabeth, Port Elizabeth
Cost: R 2 600.00 (Excluding VAT)

Contact: Marc Andrew
Company name: The Communication Academy
Telephone number: +27 82 920 5945
Email address marc@thecommunicationacademy.co.za