AMASA Consumer Connections Boot Camp

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AMASA Consumer Connections Boot Camp

The ‘Consumer Connections Boot Camp' is designed to equip delegates with fundamentals of media planning.

Delivering powerful industry relevant knowledge, this year's guest speaker line up includes a range of high profile media, advertising and corporate thought leaders including Kevin Kirby (ComutaNet Marketing Manager), Gill Randall (NAB Joint MD), Hendrik Potgieter (Marketing Sciences Director Millward Brown SA) Brad Aigner (Freshly Ground Insights MD), Barry Bramley (TomorrowToday), Melanie Minnaar (Standard Bank), Gordon Muller (GSM Quadrant) and Rob Smuts (RMS Media).

Delegates, in mock ‘army units' will be asked to respond with a full media strategy to an actual client briefing from Janet Proudfoot of Standard Bank. The 2008 judging panel is Helen Alexander (Ogilvy Durban), Andrew Maluleka (The MediaShop), Janet Proudfoot (Standard Bank) and Janet Watermeyer (Mindshare) who will work through the resulting strategies, step by step with each group, providing practical and immediately useful guidance.

Venue

Date: 21 August 2008 to 24 August 2008
Location: Little Switzerland, Drakensburg
Cost: AMASA members R6 200.00 (incl. VAT) non-members R8 300.00 (incl. VAT)

Contact: Lyn Jones
Company name: Clear Channel
Telephone number: 011-348-1886
Email address jonesl@ccirsa.com