Media efficiency in brand building

Africa> Southern Africa, South Africa

Course or workshop

Submit a course or workshop

MEDIA INDUSTRY EVENTS

• Annual IFRA/INMA Classified Advertising Seminar Prague, Czech Republic 22 Oct

• AMASA annual industry party Northgate 30 Oct

More industry events

MEDIA COURSES & WORKSHOPS

• Basic reporting and writing for print Johannesburg 20 Oct

• Communication strategy and skills Parktown 20 Oct

• Power reporting workshop Johannesburg 27 Oct

• Setting up a media strategy Johannesburg 27 Oct

• Writing opinion pieces for publications Johannesburg 30 Oct

• Writing and delivering speeches Johannesburg 3 Nov

• Advance feature writing Cape Town 3 Nov

• Advanced photojournalism Johannesburg 10 Nov

• Writing opinions and analysis Johannesburg 10 Nov

• Corporate publications: Write, edit, manage them Johannesburg 10 Nov

• Strategic reports and proposals Johannesburg 17 Nov

• Internal communications with a purpose Johannesburg 24 Nov

• Advance layout and design Johannesburg 24 Nov

• Write and design e-brochures and product briefs Johannesburg 1 Dec

• Handling the media Johannesburg 26 Jan

More courses & workshops

All

Industry events

Courses & workshops

View calendar

View list

Media efficiency in brand building

Join us for this exciting course in media and media planning, and learn how an effective media strategy is key to building a strong brand.

Outcomes
• Understanding and managing media, both traditional and new
• Interpreting media briefs and strategies
• Using media planning guidelines
• Conducting media research
• Calculating media commission
• Understanding of above the line media types
• Developing of an effective media plan
• Applying an understanding of above, below and before the line media types
• Experiential branding
• Understanding the media industry

Venue

Date: 07 August 2008 to 20 November 2008
Location: Vega. The Brand Communications School, Johannesburg
Cost: R3900
More info: 444 Jan Smuts Avenue, Bordeaux

Contact: Irene Gregory
Company name: Vega the brand communications school
Telephone number: 0113263486
Email address irene@vegaschool.com