Getting media mileage for CSI

Africa> Southern Africa, South Africa

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Getting media mileage for CSI

This course will help CSI practitioners understand the definition of news, news values, news priorities and story selection, determine target audience etc.

Corporate social investment is big business in South Africa and companies spend millions of rand each year nurturing emerging social and environmental issues. Yet to what extent are these corporate entities attracting much needed media attention to their programmes? We say not enough. Given that the media are the fastest, often cheapest tool for informing target publics, CSI programme directors would do well to engage these carriers of news. Indeed most of what we know comes through the mass media and this in turn elicits buy into projects and programmes. We say target publics including donors, government, big business, not least the community itself, would invest more in CSI programmes and projects if they knew more about them. The obvious corollary is that that target publics more willingly watch TV, listen to radio and read newspapers than they do annual reports.

Who should attend?
This two-day IAJ conference is a must for all CSI and corporate social responsibility (CSR) practitioners and their consultants.

Outcomes - this course will help CSI practitioners

• Understand the definition of news, news values, news priorities and story selection
• Determine your target audience
• Initiate CSI story ideas to give to the media
• Identify and gather the information needed for a story
• Target both mainstream and community media
• Engage journalists so that they cover your CSI story effectively
• Design a CSI docu-soap for radio and TV
• Utilise successful CSI/media case studies
• Network and form coalitions with CSI practitioners from all sectors

Speakers and topics
Presentations will be delivered by a range of media practitioners and journalists from Radio Khwezi; SABC; The Sowetan; City Press. IAJ specialists: Jacob Ntshangase, Cristina Karrer Felicity Levine will run workshops.

Venue

Date: 21 August 2008 to 22 August 2008
Location: The Pyramid Conference & Venue Centre, Johannesburg
Cost: R5,500.00 per delegate
More info: 96 Eloff Street Ext
Village Deep
Johannesburg

Contact: Aniesha Bulbulia
Company name: Institute for the Advancement of Journalism
Telephone number: 011 4841765
Email address aniesha@iaj.org.za