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Section 
Writing and delivering speeches

This course will help you understand how listeners think, show you how to argue logically, analytically, effectively and finally, discover the secrets of 'spinning' your speech to the media.

Candidates: Media Liaison personnel tasked with writing speeches - from public/private sectors and civil society organizations - as well as executives who write and deliver their own speeches.

Outcomes: by course end you will be able to:
• Understand audience psychology
• Identify a main message
• Use the speech to manage perceptions
• Hook the media
• Apply speech building techniques
• Use a template to architect your speech
• Help your speaker with delivery

Venue

Date: 26 August 2008 to 28 August 2008
Location: IAJ Parktown, Johannesburg
More info: 9 Jubilee Road
Parktown
Johannesburg

Contact: Gugu Ndaba
Company name: Institute for the Advancement of Journalism (IAJ)
Telephone number: 27 11 484 1765
Email address cmtu@iaj.org.za

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