This course will help you understand how listeners think, show you how to argue logically, analytically, effectively and finally, discover the secrets of 'spinning' your speech to the media.
Candidates: Media Liaison personnel tasked with writing speeches - from public/private sectors and civil society organizations - as well as executives who write and deliver their own speeches.
Outcomes: by course end you will be able to: • Understand audience psychology • Identify a main message • Use the speech to manage perceptions • Hook the media • Apply speech building techniques • Use a template to architect your speech • Help your speaker with delivery
Venue
Date: 26 August 2008 to 28 August 2008 Location: IAJ Parktown, Johannesburg More info: 9 Jubilee Road Parktown Johannesburg