Corporate publication: Write, edit, manage them

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MEDIA INDUSTRY EVENTS

• Annual IFRA/INMA Classified Advertising Seminar Prague, Czech Republic 22 Oct

• AMASA annual industry party Northgate 30 Oct

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MEDIA COURSES & WORKSHOPS

• Basic reporting and writing for print Johannesburg 20 Oct

• Communication strategy and skills Parktown 20 Oct

• Power reporting workshop Johannesburg 27 Oct

• Setting up a media strategy Johannesburg 27 Oct

• Writing opinion pieces for publications Johannesburg 30 Oct

• Writing and delivering speeches Johannesburg 3 Nov

• Advance feature writing Cape Town 3 Nov

• Advanced photojournalism Johannesburg 10 Nov

• Writing opinions and analysis Johannesburg 10 Nov

• Corporate publications: Write, edit, manage them Johannesburg 10 Nov

• Strategic reports and proposals Johannesburg 17 Nov

• Internal communications with a purpose Johannesburg 24 Nov

• Advance layout and design Johannesburg 24 Nov

• Write and design e-brochures and product briefs Johannesburg 1 Dec

• Handling the media Johannesburg 26 Jan

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Corporate publication: Write, edit, manage them

In just five days you'll acquire essential journalistic techniques and learn how to apply principles of creative writing to better reach your target publics.

This highly practical course is a must for all professionals interested in writing for corporate publications. This includes everyone from directors to media liaison personnel in public and private sectors and civil society organisations. In just five days you'll acquire essential journalistic techniques and learn how to apply principles of creative writing to better reach your target publics.

Candidates: This highly practical course is a must for all professionals interested in writing for corporate publications. This includes everyone from directors to media liaison personnel in public and private sectors and civil society organisations.

Course outcomes: by course end you will be able to:
• Understand the significance of corporate publications, a powerful tool in organisational communication
• Meet the expectations of target publics
• Use interview and research techniques
• Brainstorm and mindmap to find the ‘story'
• Structure your features for maximum impact
• Apply principles of creative non-fiction
• Use language to colour your writing
• Write engaging corporate profiles, highlighting the person behind the issue
• Edit and tighten copy
• Understand principles of layout and design

Venue

Date: 04 August 2008 to 08 August 2008
Location: IAJ Parktown, Johannesburg
More info: 9 Jubilee Road
Parktown
Johannesburg

Contact: Gugu Ndaba
Company name: Institute for the Advancement of Journalism (IAJ)
Telephone number: 27 11 484 1765
Email address cmtu@iaj.org.za