This course consists of practical exercises to master the art of writing and creating publicity for radio, television, magazines and newspapers.
The effective writing skills programme is coming in Johannesburg.
Public relations writing
Practical exercises to master the art of writing. Creating publicity for radio, television, magazines and newspapers. • Writing and editing for newspapers and magazines: How to write press releases, feature articles, captions for photographs. • Writing for radio and television: Radio release, mini-documentary, story board, scriptwriting, video news release and producing corporate videos. • Writing for business: Speech writing, layout and design of posters, brochures and other publications. Writing, designing and producing annual reports, newsletters and web pages. Television proposals, video scripts, video news releases.
Entry requirements: a public relations environment.
26 -30 May (week one) and 7-11 July (week two) exam on last day Monday to Friday 8:30am - 4:30pm
Assessments: Continuous practical writing assignments. Open book exam on last day of course, based on an industry case study.
Venue
Date: 26 May 2008 to 11 July 2008 Location: ProVox Centre for Public Relations and Communication, Johannesburg More info: Johannesburg