In a nutshell: Aimed at organisational spokespersons, public relations and communication executives, this highly practical programme will show you how to have a mutually advantageous relationship with the media. Acquire insight into ways of getting publicity when talking to the media by using time-proven techniques.

Handling the media
Date: Five days
Course outcomes: By course end you will able to:
• Understand the needs of journalists and interact with them appropriately
• Apply techniques of mass media liaison to get you corporate message across
• Identify and package your different messages for ‘media consumption'
• Put your messages into soundbites to grab media attention and reach target publics
• Write strategic press releases that journalists will use
• Organise effective media briefings and functions
• Turn any media interview to your advantage
• Write letters promoting causes the media will publish
• Publish opinion pieces and editorials in the media
• …..and not least – face journalists without fear!

Venue

Date: 09 June 2008 to 13 June 2008
Location: IAJ Parktown, Johannesburg
More info: 9 Jubilee Road
Parktown

Contact: Gugu Ndaba
Company name: Institute for the Advancement of Journalism
Telephone number: 27 11 484 1765
Email address cmtu@iaj.org.za

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