2010 Legacy: Together We Can!

Based upon the review of the socio-economic legacy of international sporting events over the past 20 years, this seminar examines the twenty brand-associated legacy components of the 2010 FIFA World Cup.

This half-day BrandOvation seminar, presented by international brand leadership expert, Dr Nikolaus Eberl (featured weekly on CNBC and in the Business Day) examines the drivers of brand legacy of the 2010 FIFA World Cup.

Dr Eberl asserts that this event holds the potential to transform the image and perceived character of Brand Africa, and open a new chapter in the socio-economic fortunes of the continent that will boost tourism, reduce unemployment, propel exports, fuel investors' confidence, and herald the tipping point for the 21st century to emerge as the African Century.

In particular, the following legacy components will be highlighted:

- The 2010 Promise: Hosting the Best World Cup Ever
- The Barcelona Effect: Halving Unemployment within 5 years
- The Berlin Legacy: Doubling International Business Tourism
- SA's Net Promoter Score: Converting Visitors to Brand Advocates
- Korea's World Cup Legacy: Cleaning up Public Image Touch-Points
- Completing Madiba's Legacy: The Rainbow Nation Revived
- The Bulgeun Effect: Rallying the Nation behind the National Team

The author of the bestselling book “BrandOvation: How Germany won the World Cup of Nation Branding”, and the sequel “The Hero's Journey: Building a Nation of World Champions”, Dr Nikolaus Eberl holds a PhD from the Free University of Berlin and a Postgraduate Diploma from The Johns Hopkins University, Baltimore.

Dr Eberl's research study on Germany's nation branding success story during the 2006 FIFA World Cup was featured extensively by Carte Blanche, and he is currently engaged in internal branding for the 2010 FIFA World Cup (including 2010 Commentary for the Business Day and CNBC Africa).

Delegates will receive a copy of Dr Eberl's forthcoming book "2010 Legacy: Together We Can".

For more information, please go to www.2010legacy.com

Venue

Date: 10 February 2010
Location: BrandOvation Campus, Johannesburg
Cost: R1,750
More info: Auckland Park

Contact: Dr Nikolaus Eberl
Company name: BrandOvation
Telephone number: 083 270 6011
Email address nikolaus@brandovation.com