Stakeholder reputation management masterclass

This two-day intensive Johannesburg - based course will provide delegates not only with a thorough grounding in Stakeholder Reputation Management but will also help organisations to comply with Section 8 of the King Code 3 Guidelines on Corporate Governance.

Principle 8.1 of the Section: The Governing of Stakeholders states that the Board should appreciate that stakeholders' perceptions affect a company's reputation.

The Stakeholder Reputation Management course gives public and private sector organisations the fundamental building blocks to build a favourable reputation amongst stakeholders using tools such as stakeholder profiling and analysis, planning, communication, engagement and relationship building.

In the King 3 Code specific mention is made of the importance of stakeholder inclusivity (,i.e. that the legitimate interests and expectations of stakeholders are considered when deciding in the best interests of the company), stakeholder identification and determination of expectations and needs, the proactive management of stakeholder relationships, and that management should develop a strategy and formulate policies for the management of relationships with each stakeholder grouping.

Here is a quick test for you. Can you and your management team answer the following strategic questions:

• Who are our stakeholders?
• What are our stakeholders' stakes?
• What opportunities and challenges do stakeholders present?
• What economic, legal, ethical, and social responsibilities does our organisation have towards our various stakeholders?
• What strategies or actions should we take to best manage stakeholder challenges and opportunities?
• Do you have a system for managing relationships with stakeholders?
• How do you measure results? What metrics do you use to assess and gauge stakeholder relationships?
• In a crisis how quickly can you communicate with your relevant stakeholders?
• Do you know the various methods to engage with stakeholders and when not to use it?
• Can you state how much you are spending on each stakeholder group and what your ROI is?
• Have you developed a set of rules and practices on how best to manage the process of building stakeholder reputation with each stakeholder group?

The Stakeholder Reputation Management course covers all of these areas and much more. In particular the Stakeholder Reputation Management course, which is led by international speaker and reputation management consultant Deon Binneman, gives a delegate the practical, experienced guidance they need for designing a successful Stakeholder Reputation Management system that take the abovementioned factors into account.

Delegates of this Course will learn:
• The real business benefits of effective stakeholder management;
• About the impact of stakeholder management on the reputation of the institution;
• Why the King Code 3 advocates a stakeholder-inclusive approach and strategy
• All about Stakeholder and reputation management best practices from around the Globe;
• The Principles and Phases of Stakeholder Management;
• Understanding the organisation in the context of stakeholder management;
• How to prepare for and carry out Stakeholder Profiling & Research ;
• How to develop an appropriate Stakeholder Management strategy based on relevance and prioritisation;
• How to create the Stakeholder Reputation Management components -planning, organisation, communications and engagement strategies;
• The importance of Stakeholder Identification & Research - Information Collection & Database maintenance;
• How to embed Stakeholder & Reputation Management thinking in the culture of an organisation;
• The benefits of improved stakeholder relationships, and the value of a Stakeholder Management system and its impact on corporate reputation;
• The resource requirements for an effective Stakeholder Reputation management framework, and
• How to use engagement, relationship building tactics and communication methods and tools to build and maintain a favourable reputation with stakeholders and comply with the King 3 Code of Corporate Governance.

This 2-day, Johannesburg based course on the 11th and 12th November, will explore the best practice approach to Stakeholder & Reputation Management practices, in accordance with international best practice and the requirements of the King 3 Code of Corporate Governance.

Total Course duration: 2 Days: 8.30 - 5.00pm

Fees

• Full Price - R6950 per delegate excluding VAT. Registrations and payments close on Friday 6 November at 17.00.
• R4500 per delegate - NGO's and Associations
• Group discount of 20% for three delegates or more from the same business unit.

If you're responsible for ensuring that your organisation maintains a favourable reputation and relationships with its stakeholders - this course covers all the key steps for your stakeholder management arrangements.

Book your place on this practical & informative course today by sending an e-mail to deonbin@icon.co.za - I will then forward you the registration forms for completion.

Venue

Date: 11 November 2009 to 12 November 2009
Location: Hotel Apollo, Ferndale, Randburg, Johannesburg
Cost: R6950 per delegate excluding VAT.
More info: http://www.hotelapollo.co.za

Contact: Deon Binneman
Company name: REPUCOMM
Telephone number: 270114753515
Email address deonbin@icon.co.za