Marketing a consulting practice in difficult times

At this workshop, you will learn how to market your services in a challenging and competitive marketplace.

Times are tough, there are signs of a global recession and other difficulties emerging, that will make the year ahead a challenging year. It is therefore imperative that consultants renew their marketing efforts and plans now!

If you are new consultant, a seasoned professional services provider, a business practice and/or business development manager or a junior associate hoping to become a senior partner in the business, or just interested to gain knowledge of practical do it yourself marketing techniques; this workshop is ideal for your learning needs.

Are you worried that the coming recession and slowing down of the economy will impact on your business practice? Are you already feeling the pinch? Or are you so happy working away on your current assignment that you have no time for marketing?

Then the time to learn how to market your practice is now!

At this workshop, You'll learn how to market your services in a challenging and competitive marketplace. Times are tough, there are signs of a global recession and other difficulties emerging, that will make the year ahead a challenging year. It is therefore imperative that consultants renew their marketing efforts and plans now!

If you are new consultant, a seasoned professional services provider, a business practice and/or business development manager or a junior associate hoping to become a senior partner in the business, or just interested to gain knowledge of practical do it yourself marketing techniques; this workshop is ideal for your learning needs.

If this is you, then read on!

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Marketing a consulting practice in difficult times:

Randburg, Johannesburg

This new and revised edition of my workshop incorporates the best that consultancy marketing experts around the Globe has to offer and more.....and is based on more than 20 years worth of research about what works in consulting marketing.

Register by e-mailing reputationeducation@icon.co.za

Please feel free to pass this message on!
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o Dates: March 4, 2009
8:30 a.m. - 5:00 p.m.

o Where:
Hotel Apollo
Randburg
Johannesburg
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Marketing a consulting practice in difficult times

Research has shown that the key determinants of making money as a consultant are status and credibility. This program will help you to build a formidable reputation in the market and workplace. One that will attract customers to you! This workshop is about how and why to be a "Rainmaker".

In a nutshell, it is about low cost, no cost ways to have clients beat a path to your door.

o New and improved!

- Latest research on what works in professional services and consultancy marketing including the use of Social Media such as Blogging, Facebook, Twitter & Linkedin

- More emphasis on guerrilla marketing and practical ways to market a consultancy

Restructure your marketing plan and chose the methods that works for you.
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And always, we'll cover:

What works and doesn't work in professional services marketing, best practice techniques, what leverage points there are that you can use* and any other tips or hints to make you successful in your endeavours. Researchers in systems thinking speak about leverage points* - those small, well-focused actions that can, when used at the right time and in the right place, produce significant, lasting benefits exponentially beyond the effort required to take the action step itself.

o What will you learn to do??

In this workshop you'll learn:
* How to market yourself smarter, faster, and more competitively.
* How to use the Law of Attraction, reputation and name recognition, so that customers will come to you rather than you go to them
* How to find new opportunities to capitalize on your knowledge and skills
* How to develop a Marketing strategy that will work for your consultancy
* How to plant seeds now for a harvest in the future
* How to win up to 80% repeat and referral business
* How the buyer thinks when considering high cost, abstract services
* How to positioning yourself as an Expert
* How to build a reputation and CREATE a name for yourself
* Ethical, professional, client centred sales techniques
* How to use low cost ways of gaining professional exposure
* How to reach clients using personal and impersonal tactics
* Practical tips and techniques for success,
and much, much more.

Handouts and exercises will get you thoroughly involved in the planning process, creating a fast-paced workshop! A Workshop at which you will learn skills and tips that will enable your marketing efforts to become even more impactful.

o Benchmarking

How can you increase your chances of success? By learning from those who are successful you can shorten your own learning curve and the path to success in your chosen endeavour. Learning from other colleagues about what works and doesn't work for them is a powerful tool and quick learning method.

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o Want you consultant trained in-house?

Contact me about bringing in customized training on-site to your staff, as well as talks and demos for your conferences.
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It's a complete package for the independent consultant, or anyone responsible for marketing and selling intangibles, or developing their consulting practice.
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o Costs: R2450 per person excl. Vat = R2793

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o To register

e-mail reputationeducation@icon.co.za for a registration form (Note: Payment is required at 5 days prior to event- at close of business on Friday, the 6th February - email me with questions - Please note that seating will be limited and that only a maximum of 20 consultants will be accommodated. So register quickly if you would like to secure your seat.)
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o References

This is what certain delegates had to say about previous workshops:

Dear Deon

I found the course very insightful. For me one of the greatest benefits I received was to interact with others in similar positions, facing similar challenges, facilitated by an expert. Where else can you get that? Certainly not at a marketing conference / exhibition, not in a lecture situation nor through online forums (people are concerned about confidentiality). This is one area where I think you could potentially market the course. Thanks for a great session. Leanne Pinnock - The IQ Business Group

Many thanks for your interesting workshop. It was an excellent experience that I thoroughly enjoyed. Your presentation was stimulating and provided plenty of good ideas and much food for thought. Interacting with the other participants was extremely valuable and has provided some useful contacts. - Dr Michael Glencross, Head, School of Business, Bond SA

Thanks for a very informative course. When you're constantly working in marketing you tend to get into a routine and sometimes you need a 'refresher' to refocus on getting the best results. A few times during the day I got the feeling that I needed to kick myself for having lost direction. I loved your analogy of the funnel - Wendy Evans called it the barge approach and uses the 90 day call cycle. I know it works, yet I stopped doing it. I started it again this morning, and it was so easy to make those few calls. I will be presenting this to our sector leaders and I hope I can do justice to your course. - Petra Krugel, Business Development Manager, Turner & Townsend

“Thank you for a simple, practical and effective workshop. While I practised a lot of the marketing techniques instinctively, you succeeded in showing me that "instinct" is not as important as "constant". You raised the awareness that marketing is an ongoing activity, as important as delivering quality work every time and sending out invoices on time. The funnel visual is imprinted on my brain and I am already working on plans to keep it full of marketing impact so that the work keeps trickling in. - Ingrid Staude-Griesel, Managing Member: Words'Worth Publishing Consultants
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o THE FACILITATOR

Deon Binneman, one of the world's leading authorities on reputation management, understands business, consultancy and individual reputation and how they can add exciting new dimensions to your marketing at practically zero cost. And he has the examples to prove it works!

Access his profile at: Linkedin: http://www.linkedin.com/in/deonbin

Any questions? Contact me at reputationeducation@icon.co.za

Hope to see you there!

Cheers,

Venue

Date: 04 March 2009
Location: Hotel Apollo, Randburg, Johannesburg
Cost: R2793 Vat inclusive

Contact: Deon Binneman
Company name: REPUCOMM
Telephone number: 27 11 4753515
Email address reputationeducation@icon.co.za