Diploma in communications management

Africa> Southern Africa, South Africa

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• Jozi Food Market Johannesburg 25 Oct

• Picnic Concert Cape Town 23 Nov

• Soccerex 2008 Johannesburg 23 Nov

• Buyology Symposium Lagos, Nigeria 24 Nov

• Art, Design and Architecture Exhibition Johannesburg 24 Nov

• Website management convention Johannesburg, RSA 25 Nov

• Procurement Risk and Supply Chain Management Johannesburg 26 Nov

• The Joule talk Cape Town 26 Nov

• AAA School of Advertising Creative Showcase Johannesburg 26 Nov

• AdFocus back in force Johannesburg 26 Nov

• SA's Titans of Transformation 2008 Midrand 27 Nov

• CSR 2008 with Prof. Mervyn King Sandton 27 Nov

• SA Host customer service training Centurion 27 Nov

• Percy Montgomery book signing Cape Town 29 Nov

• Shipwreck Cape Town 29 Nov

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• Street Talk competition Cape Town 8 Oct

• Selling with confidence Irene/Midrand 14 Oct

• Design Principles: 101 essential skills Cape Town 27 Oct

• End User Computing Soweto 1 Nov

• Marketing and selling skills for small business Pretoria 4 Nov

• B.Com Marketing and Business Management Randburg, Johannesburg 8 Nov

• Adobe Dreamweaver CS3 course Cape Town 11 Nov

• Brain building programme Sandton 12 Nov

• Upholstery classes Cape Town 13 Nov

• Weekend acting-for-film course Johannesburg 22 Nov

• Find your voice as a writer Cape Town 22 Nov

• Understanding small business workshop Johannesburg 23 Nov

• Taking minutes for successful meetings Stellenbosch 24 Nov

• Advance layout and design Johannesburg 24 Nov

• Internal communications with a purpose Johannesburg 24 Nov

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Diploma in communications management

This course is an introduction to public relations as a fundamental tool in the brand builder's kit.

The Brand Relationship.
PR is a fundamental tool in the brand builder's kit. Through PR we build brand credibility and relationships that will endure. Moreover, the social issues embedded in emerging markets call for greater Corporate Social Responsibility and PR is perhaps the best tool to communicate brand values around community, leading to the ‘ubuntu' concept of marketing for Africa.

• Understanding the role of PR in total brand management
• Understanding the heightened need for PR
• Planning a brand building public relations programme
• Executing a brand building public relations programme
• Assessing a brand building public relations programme
• Understanding the role of Corporate Social Responsibility, Corporate Social Investment and branding
• Planning a strategy that takes cognisance of all audiences
Deadline for registrations: 29 July 2008

Venue

Date: 05 August 2008 to 18 November 2008
Location: Vega The Brand Communications School, Cape Town
Cost: R3 900 per person
More info: 1st Floor Satbel Centre
cnr Somerset/de Smidt Streets
Green Point

Contact: Janet Small
Company name: Vega The Brand Communications School
Telephone number: +27 21 425 7591
Email address janet@vegaschool.com