An insight to why the majority of mature consumers feel alienated by marketing communication are explored in a series of seminars presented by Professor Simpson and a team of experts.
Attend the upcoming nationwide seminars to hear Professor Simpson, and a team of experts, share their insights on why the majority of 40-plus citizens feel alienated by marketing communication, overlooked by product developers and dissatisfied with customer service.
Conducted in tandem with Synovate, Prime Time is the largest study ever carried out on SA's mature market and is the result of months of extensive qualitative and quantitative research.
Venues
Date: 29 July 2008 Location: One on One Gateway, Durban Cost: R1500 (incl vat). Members receive 25% discount More info: 9:00am - 12:30pm No 1 Palm Boulevard, New Town Centre, Gateway, Umhlanga Rocks
Date: 01 August 2008 Location: Old Mutual Business School, Cape Town Cost: R1500 (incl vat). Members receive a 25% discount More info: 9:00am - 12:30pm Mutual Park, Jan Smuts Avenue, Pinelands, Cape Town
Date: 08 August 2008 Location: Montecasino Il Grande Cinema, Johannesburg Cost: R1500 (incl vat). Members receive a 25% discount More info: 9:00am - 12:30pm Nu Metro, Il Grande Cinema, Montecasino, Fourways, Sandton