Building great South African sports brands

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Building great South African sports brands

This fast-paced interactive one-day conference programme will explore the brand strategies being employed to enhance the performance on and off the field.

Some of South Africa's leading sports brands are being managed as valuable intangible assets that drive the business performance of their organisations.

How do South African athletes, teams and tournaments build strong and appealing brands that attract fanatical supporters, viewers and merchandise customers? What role is media playing in communicating and reinforcing these strong brands? How do great South African sports brands work with their sponsors to deepen the relationship with, and business potential from, their growing fan base? How can sports brands differentiate themselves and innovate in an increasingly competitive market?

Facilitated by Michael Goldman, Senior Lecturer: Marketing; GIBS Faculty

Confirmed speakers include:
Keynote address: Imtiaz Patel, Chief Executive Officer: SuperSport.
Shaun Phillips, Acting Chief Sales Officer: Avusa Media - Sports Division
Sibusiso Vilane, Extreme Sportsman and Adventurer
Ros Goldin, Marketing Manager: Cricket South Africa (will present with Standard Bank counterpart - to be confirmed)
Hennie le Roux, Chairman: South African Rugby Players Association
Jessica Motaung, Marketing Manager, Kaizer Chiefs

Venue

Date: 09 July 2008
Location: GIBS Auditorium, 26 Melville Road, Illovo, Johannesburg
Cost: R2750 per delegate, group booking discounts avail.

Contact: Megan Watkins
Company name: Gordon Institute of Business Science
Telephone number: 011 771 4344
Email address watkinsm@gibs.co.za